• A.E. Kokila
• V. Divya Dhathri
• P. Nihitha
• P.Renu Sree
• R. Rishika,S. Lasya Sriya

In recent years, Counterfeit products play an important role in product manufacturing industries. This affects the companies name, sales, and profit of the companies. Any product is subject to several risk factors such as counterfeiting and duplication, that can affect the brand name, reputation, revenue or customer satisfaction at all stages of development. Counterfeit products are rapidly being traded and marketed. Due to counterfeit products many people are going to lose a lot of money. In this paper, with emerging trends in mobile and wireless technology, Quick Response (QR) codes provide a robust technique to fight the practice of counterfeiting the products. counterfeit products are detected using a QR code scanner, where a QR code of the product is linked to a product details. Whenever the customer scan the product QR code then the customers can get to know whether the product is real or fake. If the product is real the product details are displayed, if not product details are not displayed.

QR code, Product Details, Counterfeited Product identification.

"QR CODE ASSISTED IDENTIFICATION OF AUTHENTIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.103-106, June-2024, Available :http://www.jetir.org/papers/JETIRGJ06016.pdf

"QR CODE ASSISTED IDENTIFICATION OF AUTHENTIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. pp103-106, June-2024, Available at : http://www.jetir.org/papers/JETIRGJ06016.pdf