• Athithi

STATEMENT OF PROBLEM One plus mobile plays a brand positioning in the sector is tough task. One plus mobile may increase the online selling. The Indian mobile handset market posted revenue of 3694crores in the financial year 2013. One plus mobile cannot reaches all people, only the rich people can afford it. The major problem in one plus mobile is less innovative per year only two variants are available. This survey is help to bring more innovative and technique and also to measure the customers satisfaction. RESEARCH METHODOLOGY The study is based on a survey conducted in Coimbatore city with the help of primary data and secondary data PRIMARY DATA In primary data the data has been collected by using method of questionnaires. SECONDARY DATA The Secondary data was collected from various possible records likes, books, magazines and websites. RESEARCH DESIGN Survey research was conducted in the study. SAMPLING TECHNIQUES Convenient sampling technique was used. SAMPLE SIZE Sample size taken in this study was 150 consumers. ANALYTICAL TOOLS Simple percentage analysis Likers scale analysis Ranking scale analysis LIMITATIONS OF THE STUDY The sample size used in the product is to small. The results of the analysis in the study of fully depend on this information given by the respondents only.

It is predicted that the One Plus 2 will catch the eye and satisfy the needs of many different consumers. Therefore, we believe One Plus should market the One Plus 2 through a heterogeneous targeting strategy. Reaching these consumers should happen through a combination of modern and traditional marketing methods. The marketing strategy is slightly restricted due to low marketing costs and a limited number of resources. As a result, One Plus’ promotional strategy will have a focus on digital/viral marketing including social media, mobile friendly advertisements, and word-of-mouth communication

"A STUDY ON THE SATISFACTION LEVEL OF CUSTOMER IN ONE PLUS MOBILE WITH SPECIAL REFERERNCE TO THIRUPUR CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.d193-d239, September-2023, Available :http://www.jetir.org/papers/JETIRTHE2065.pdf

"A STUDY ON THE SATISFACTION LEVEL OF CUSTOMER IN ONE PLUS MOBILE WITH SPECIAL REFERERNCE TO THIRUPUR CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppd193-d239, September-2023, Available at : http://www.jetir.org/papers/JETIRTHE2065.pdf